One of the basic historical tools for business promotion has long been the colour print glossy brochure. The design and production of these was a staple of all businesses who had to promote a product or service. Using a designer and then contracting for production was a regular and often expensive task. Of course the fancier your business the fancier the need for brochures and flyers to promote it.
Office Document Strategies Blog
In the past two or three weeks I have noted that there is a steady stream of emails from various businesses that have me on their email distribution list asking me to confirm that I still wish to be on their list. The common theme is their need to comply with the Canadian Anti Spam Legislation which comes into effect Canada Day, July 2014.
"Last year was by far the worst ever for security, with 2,164 incidents that exposed 822 million records, according to one security report."
In his recent ITWorldCanada article this is only one of many striking comments made by author Andrew Brooks. He goes on in the article to outline nine key etiquette steps which can help you protect your reputation even if a breach occurs. Some are obvious, such as disclose what has happened and what is at risk, as well as focusing on looking after your customers and any others who may be affected by the breach.
In our highly connected world we can think that marketing and promotion is an electronic process exclusively. Of course then we open our mail box and check the promotions which come in and we look at the print flyers which are directed through newspaper and door delivery. At times we don't see that the volume of both have changed at all.
Every SMB (Small-medium business) uses email in some way to promote and to grow their business. Whether it is used for sales communication for negotiating or closing business, invoicing, delivery notifications, supplier relationships or just general business correspondence, email is a critical day to day part of every business.
I just received an email from the Treasurer of a local church asking me to review some suggestions he had for replacing their current mfp at the end of its lease. He knows I have experience in the business but no stake in the decision he is making. There are a couple of interesting components to his request for some advice on what might be his best choice of device.
Last year AIIM the industry association made up of information specialists, sponsored an interesting paper which looked at the paper focused business processes. One of the key themes of the document is that while paper storage for internal documents has gradually grown to become electronic filing in many instances the processes needed to deal with a myriad of incoming paper still gets little focus.