Kyocera Mita has changed its name to Kyocera Document Solutions reflecting the significant change in focus that the office products industry is undergoing.
I just returned from the Kyocera Document Solutions America dealer meeting held at the Venetian in Las Vegas. A significant change with this year's meeting was the increased emphasis on software and applications instead of hardware. The new hardware offerings are still there but are largely focused on making sure that the units being offered will work with the Kyocera HyPAS interface which permits various applications to integrate with the MFP device controls.
Its All About the Apps
Looking at building more productive and balanced tools for various vertical industries was a clear focus of the Technology Showcase opened for the over 1300 attendees on Wednesday afternoon. Education, Health Care, Financial Services, and Enterprise Organizations were among many industry groupings which showcased how to utilize the HyPAS enabled packages to get more value out of print and multifunctional purchases.
I found it exciting to see the change in focus where innovation in work process was as highly valued as the technology held in the mfp 'box' which has so long been the major component of print manufacturers.
Hardware still counts.
Of course Kyocera will be the first to tell you that they look to their hardware to be a differentiator as well. In fact it was announced at the meeting, and confirmed in my e-mail this morning, that the latest lineup of colour and mono Kyocera TASKalfa multifunction printers was named as the Bertyl Best Office Line of the Year, including Best Feature Rich A3 Colour MFP Series and Best Feature Rich A3 Monochrome MFP Series for 2012. Bertyl Laboratories is one of the major independent equipment testing organizations. This is quite a coup for the newly named Kyocera Document Solutions.
New Ads To Highlight the New Focus
All in all a very encouraging launch of a new focus which can bring many gains and benefits to clients and businesses in our area. For us, it is a confirmation that our focus on office document production, management and storage is the right way to go to our Ontario market.
What innovations would you like to see in your office mfp? Does it already do more than you ever thought it would? What is your favourite function?
Share your thoughts below...