--- title: Spammers face $10 million fine under Canada's new law! description: Spammers Face $10 million fines with new Canadian Law! Outline some of the details of Bill C-28. Green initiatives for Office Document Strategies image: https://www.leppert.com/hs-fs/file-15660320-jpg/images/e-mail_images-resized-600.jpg --- [![Your Office Evolution Experts since 1975](https://www.leppert.com/hs-fs/hub/79412/file-459691609.jpg?width=555&name=file-459691609.jpg)](https://www.leppert.com/)   # Office Document Strategies Blog ## [Spammers face $10 million fine under Canada's new law!](https://www.leppert.com/office-document-strategies-blog/bid/52595/Spammers-face-10-million-fine-under-Canada-s-new-law) Posted by [Lee Kirkby](https://www.leppert.com/office-document-strategies-blog/author/lee-kirkby) on Thu, Jan 6, 2011 @ 10:01 AM - [Tweet](https://twitter.com/share) That's the headline in a recent article published in itbusiness.ca.   #### [Read the article](http://www.itbusiness.ca/it/client/en/home/News.asp?id=60763) In summary it outlines some of the details of [Bill C-28](http://www2.parl.gc.ca/HousePublications/Publication.aspx?Docid=3294695&file=4) which recently received royal assent.  The potential fines for sending unsolicited e-mails are massive and should discourage many e-mail campaigns using purchased e-mail lists.  ![E-mail images](https://www.leppert.com/hs-fs/file-15660320-jpg/images/e-mail_images-resized-600.jpg) #### Autobot Spam Probably won't be affected  The article goes on to indicate that much of the spam created using hacked autobots will not be stopped, but the impact on reducing unwanted e-mail will still be significant. So how do you ensure you are not spamming?  The essential is that you have received consent to send the recipient the e-mail.  this means signing up for a newsletter, blog or other e-mail list. Interestingly, the reason I learned about this article was because I have subscribed to an e-mail list sent out by itbusiness.ca which featured this article as one of its feature links.  This is legitimate use of e-mail and does not run afoul of the new law. #### Review your company and personal use of e-mail lists It is now a requirement that you immediately look at your e-mail lists and determine how you have developed the addresses on your list.  Have they come from explicit consent for you to use them?  Do you have an ongoing (within the past two years) relationship with the holders?  If so then you can use those e-mails, if not then it is time to clean your list and rebuild it.   It is now part of my work plan to be sure our company list complies, not only because it is the law, but also because it is going to become even more important not to be seen as a spammer. In the end this legislation will be good for legitimate e-mail communication.  It changes the way e-mail lists are thought of but that is a good thing. #### How legitimate are your e-mail lists?  What plans do you have to ensure you comply?  Does e-mail marketing take a hit because of this kind of legislation? ***Lee K*** ### ***[Going Green In Office Document Strategies](https://blog.leppert.com/office-document-strategies-blog/bid/42614/Going-Green-In-Office-Document-Strategies) *** Topics: [e-mail](https://www.leppert.com/office-document-strategies-blog/topic/e-mail), [office document strategy](https://www.leppert.com/office-document-strategies-blog/topic/office-document-strategy), [Canadian Legislation](https://www.leppert.com/office-document-strategies-blog/topic/canadian-legislation), [spam](https://www.leppert.com/office-document-strategies-blog/topic/spam) ### Office Document Strategies ### ![Computer network](https://www.leppert.com/hs-fs/file-15667396-jpg/images/images-resized-164.jpg?width=178&height=145&name=images-resized-164.jpg) This blog discusses ways to optimize and improve the management and production of documents used in your business.  Business documents and their content - whether paper or electronic, are the repository of corporate knowledge which underpins all of the functions of commerce. Using them well can have a significant impact on your success. ### Latest Posts [![Canadian Postage Rate Savings with FP Postage Meter ](https://no-cache.hubspot.com/cta/default/79412/0c98689c-da9c-491f-888c-d2b51fd712ae.png)](https://cta-redirect.hubspot.com/cta/redirect/79412/0c98689c-da9c-491f-888c-d2b51fd712ae) ### Subscribe By Email ### Connect with Us © 2022 Leppert Business Systems Inc. | [sales@leppert.com](maito:sales@leppert.com) | [support@leppert.com](mailto:support@leppert.com) | Toll Free 1-877-537-7378